Communications Training

Public awareness is vital to maximising the work we do, and We Act is all about amplifying our impact. 

We Act offers communications training developed with the needs of charities and community groups at their core.


Whether you're part of a big comms team, or are a volunteer with limited resources, our training sessions offer practical tools and real-world insights from experts in their fields. 

A trapeze artist at Galway Community Circus

We Act are joining forces with The National Lottery to bring you The Marketing Masterclass Series, in September 2022.  

Staff and volunteers from across the charity and community sector are invited to attend these FREE online communications training sessions. Building on the success of our Storytelling Series last year, these sessions will be facilitated by experts who will share practical tips and useful takeaways to help you and your organisation reach the right audiences and make your marketing and communications efforts more effective.  

The three-part series will be held on Zoom, and is FREE to attend, simply register for each session at the links below:  

Working with Influencers

Wednesday, 14 September, 11am - 12.30pm


A panel discussion on how to identify and approach the right influencers or celebrities for your organisation and work with them to amplify your events and campaigns. With Jen Walsh, Digital Board Director with Starcom, Alison Balfe, Communications and Brand Manager at Pieta and Taz Kelleher, one half of sustainability influencer duo, @TheUselessProject, this is set to be a lively conversation filled with useful insights and helpful takeaways. Register here.

Swapping Engagement for Attention 

Wednesday, 21 September, 11am – 12 noon

How to adapt your communications for our ever-shortening attention spans. Stephen Cleary, National Lottery Social Media Manager and David Mulligan, Head of Programmatic with Core Investment will discuss recent research on how you only have three seconds to grasp someone’s attention on social media – and how best to do it. If you run your organisation’s social media accounts, this one is not to be missed. Register here.

Building an Effective Marketing Strategy 

Thursday, 28 September, 11am – 12 noon

Want to build a practical and actionable marketing plan for your organisation, fundraising event or awareness campaign, but not quite sure where to begin? Andy Pierce, Group Strategy Director at Core Media will take us through the process of identifying audiences, designing messages that resonate and finding the right platforms to share them. Another highly practical session with useful, real-world advice for communications staff and volunteers at every level. Register here.

Missed a Session?

The Storytelling Series is FREE communications training with experts in the fields of journalism, social media, content production, and PR. 

The series is supported by Community Foundation Ireland and the RTÉ Comic Relief Fund.  


The Storytelling Series is over for now, but you can watch videos of previous sessions below. 

with BBC journalist, Claire Brennan

with Jack Deacon,

Read More >

with The Reelists

with Adam Monks,

Honey + Buzz

with Ronny Hermosa, 


with Eleanor Kelly, 

UCD Innovation Academy

with Adaku Ezeudo, 

Phoenix Rise

with Brendan O'Sé

with Louise Bruton, Lia Hynes and Leon Diop

with Jean O' Brien

Digital Charity Lab

with Keith Bradshaw

Urban Brand Creative



coming soon...